Capacity Building of Artisans and their organizations via knowledge dissemination and handholding
AMRUT - Artisans Marketing Initiative by Reskilling & Up skilling through Technology
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Mission
To generate employment opportunities in rural and urban areas of the country through setting up of new self-employment projects / micro enterprises in non- farm sector.
To provide continuous and sustainable employment to all segments of traditional and prospective artisans and rural / urban unemployed youth in the country, to help arrest the migration of rural youth to urban areas.
To increase the wage-earning capacity of artisans and contribute to increase in the growth rate of rural and urban employment.
Aim to create a globally recognized sustainable demand for Indian Artisan goods at competitive rates.
Broad Objectives of the E-Nurture Programme
To create digital literacy among artisans and micro entrepreneurs
Improve the social standing of Artisans and enable them to become micro entrepreneurs
Journey of Artisans from Learning to Earning