A Mission to Upskill Artisan Community through Knowledge Dissemination:
In the present-day context, where the e-commerce rules the business and trade, it has become even more important that, besides providing the modern production tools and technology skills, the Indian artisan community is provided with basic business skills wrapped with e-commerce-enabled understanding and doing business on e-platforms through their websites or on marketplaces accessibility.
E-Nurture is an endeavor to provide and sharpen the skills such as Product Development, Merchandising Concepts, Consumer Taste, E-commerce Photography, Quality Assurance, Packaging and Logistics, and Finance for Small Businesses. The training will bring about overall efficiency in their small businesses and will help them market their products on e-commerce platforms and ultimately result in sustained livelihood and income generation.
It is envisaged to handhold and support artisans for onboarding the E-market platforms and build their capacity to make regular transactions over these portals.
The broad objectives of the Training program are:
To create digital literacy among Artisans / micro-entrepreneurs
To build the capacity and handhold Artisans / micro-entrepreneurs for on-boarding/sale of their products to organizations/end users directly on the digital platforms.
To improve the sales and social standing of Artisans / micro-entrepreneurs in the community
We have a device 5 steps training programme for E-commerce perspective on the following subjects: -
Product Development
Merchandising, Design, and Concept Building as per consumer taste
E-commerce Enabled Photography
Quality Assurances, Compliance, Labelling, and Packaging
